The New Customer Satisfaction

In 2025, European companies reached a new record high for product recalls. In the first quarter alone, over 3,900 recalls were reported—the highest number in eleven years. At the same time, a growing number of studies show that customer expectations regarding reliability, transparency, and problem-solving continue to rise, while the actual satisfaction of many customers […]
Customer satisfaction is not a marketing KPI. It is an early warning system.

Recently, a major food company in Europe and beyond recalled batches of infant formula due to a potential toxin risk. What began as a “precautionary measure” quickly turned into a matter of trust within a few hours: “Can I trust this product?” https://www.produktwarnung.eu/2026/01/05/rueckruf-nestle-ruft-verschiedene-beba-und-alfamino-babynahrung-zurueck/36491?cookie-state-change=1768818445209 Three typical mechanisms can be identified that cause declining customer satisfaction. 1) Customer feedback […]