R&D has the greatest impact on sustainability at the lowest cost

If sustainability requirements are not taken into account until after the concept or design freeze in product development, effort and costs skyrocket: Why R&D is the most cost-effective lever: The key levers for sustainability are set in early development decisions: material selection, system architecture, energy requirements, service life, repairability, modularity, and manufacturing and service concepts. […]

Customer satisfaction is not a marketing KPI. It is an early warning system.

Recently, a major food company in Europe and beyond recalled batches of infant formula due to a potential toxin risk. What began as a “precautionary measure” quickly turned into a matter of trust within a few hours: “Can I trust this product?” https://www.produktwarnung.eu/2026/01/05/rueckruf-nestle-ruft-verschiedene-beba-und-alfamino-babynahrung-zurueck/36491?cookie-state-change=1768818445209 Three typical mechanisms can be identified that cause declining customer satisfaction.  1) Customer feedback […]

Product development consumes too many resources—and no one knows exactly where they’re going

Does this sound familiar? It’s not complexity that drains resources, but a system that rewards parallel work, rework, and waiting times. A possible approach: 1) Transparency instead of gut feeling We make visible where capacity is actually going: parallel projects, meeting overload, rework, waiting times, unresolved decisions. 2) Limit WIP – increase throughput Start fewer […]